Grupa Pracuj sums up FY 2025: Strengthening position and growing results on a demanding market
In 2025 Grupa Pracuj continued its growth, generating consolidated revenue of PLN 811.2m (+5.4% y/y). This was driven, among other factors, by a higher number and higher average price of recruitment projects on the Pracuj.pl and Robota.ua platforms. At the same time, the group is expanding its HR software segment in the SaaS model, which is characterized by high retention and predictable revenues – the number of customers using softgarden and eRecruiter solutions continues to grow. An additional growth factor was the acquisition of Kadromierz in March 2025, in line with the group’s strategy to expand its offer in the HR software and post-hire areas. Grupa Pracuj’s adjusted EBITDA1 last year reached PLN 366.6m (+5.7% y/y), while consolidated net profit for 2025 inreased to PLN 242.9m (+16.3% y/y). The strong growth in net profit was backed, among other things, by the rising profits of companies operating recruitment platforms in Ukraine, in which Grupa Pracuj increased its ownership stakes last year. The management board of Grupa Pracuj has also recommended a dividend payment from the 2025 profit in a total amount of PLN 206.7m, which translates into PLN 3.00 per share – 42.7% more than the prior year. This is a record-setting proposal, reflecting the company’s excellent liquidity.
In 2025 the conditions on our markets were challenging and varied. In Poland, despite economic growth, recruitment activity of employers was moderate. Nevertheless, we successfully executed our strategy of expanding market reach. This is confirmed among other things by the record number of nearly 62 thousand active customers of Pracuj.pl, achieved thanks to the development of eCommerce tools. We are consistently building the position as the partner of first choice for companies seeking employees, regardless of their size or sector. We are also maintaining the position of leader in Ukraine, where we increased our capital engagement in two leading recruitment platforms, Robota.ua and Work.ua, which translates into a higher share in the profits of a dynamically growing market. We are already seeing strong results, and the leading market position of these platforms means that most of the companies active on the labour market are using, or will use, their solutions, whether currently or in the context of future rebuilding of the Ukrainian economy.
-commented Przemysław Gacek, CEO of Grupa Pracuj
The HR software area, which is more resilient to business cycles, accounted for 27% of Grupa Pracuj’s revenues. eRecruiter reinforced its position as leader on the Polish market for recruitment support systems, and softgarden continue to grow in the DACH region despite the challenges facing the German economy. In 2025 we also invested in Kadromierz, which is in a phase of dynamic growth. This marks an important step in expandingof our presence in the area of post-hire solutions.
-Przemysław Gacek added.
Last year brought dynamic growth in artificial intelligence. Although in 2025 its impact on the sector remained limited, we believe that AI-based tools will increasingly shape the functioning of the labour market. At Grupa Pracuj we are consistently developing AI solutions in our recruitment platforms and software solutions, focusing on increasing users’ productivity and creating additional opportunities for monetization. Meanwhile, we also exploit AI internally to raise the operating efficiency of our teams.
- Grupa Pracuj CEO pointed out.
Stable growth in Grupa Pracuj’s businesses on the Polish market
Geographically, the largest share in Grupa Pracuj’s revenue and operating profit is represented by the Poland segment, including Pracuj.pl, the leading Polish job classifieds service; eRecruiter, the most often chosen recruitment management system offered in an SaaS model; and Kadromierz, a modern tool for planning and management of working time, also available in a subscription model. In 2025 the revenue from the Polish market was PLN 570.9m, 5.6% higher than in 2024. Meanwhile, the operating profit of the Poland segment rose 2.9%, to PLN 270.1m.
Over half a million recruitment projects on Pracuj.pl
The majority of Grupa Pracuj’s revenue in Poland is generated by Pracuj.pl. The number of recruitment projects published on the platform in 2025 grew 1.4% y/y, to 500.8 thousand, along with growth in the average price of recruitment projects of 1.7% y/y. The number of employers actively using the Pracuj.pl platform in 2025 reached a record 61,800 (+5.0% y/y), confirming its growing market coverage.
The increases observed by Pracuj.pl during a period of limited recruitment activity confirm the resilience of our model and the strengthening of our market position. This was possible among other reasons thanks to the increase in postings in the Blue-Collar and Pink-Collar segments, and effectively reaching a growing customer base using eCommerce tools. At the same time, we are developing AI-based solutions helping employers conduct recruitments more smoothly and efficiently, which supports the growth of our key White-Collar segment. In turn, the greater differentiation of published postings, as well as introduction of advanced tools for flexible pricing, reflecting such factors as the location and the level of the position, allows us to better tailor the offer to the needs of the market and to increase the value of the offer.
-Rafał Nachyna, COO of Grupa Pracuj
eRecruiter strengthens its leading position in Poland
eRecruiter, which belongs to Grupa Pracuj, reinforced its position as the leader among recruitment management systems in Poland. As of the end of 2025 it was actively used by 2,332 customers from dozens of industry – 11.4% more than a year earlier. Under conditions of lower recruitment activity on the market, the number of eRecruiter subscribers grew at a stable pace, including thanks to the successful migration of customers from the HRlink system. This was the effect of simplification of the Grupa Pracuj offer and the decision to maintain one applicant tracking system (ATS) on the Polish market. eRecruiter’s monthly recurring revenue (MRR) rose by 9% y/y, reaching PLN 4.35m in December 2025. The somewhat slower pace of growth of MRR compared to the increasing number of customers results among other factors from the expansion of the market reach to include smaller companies using lower-priced subscriptions. Meanwhile, eRecruiter has significant potential for upselling, i.e. gradually increasing the number of modules and functionalities which customers use during the course of their cooperation.
In 2025 we consistently expanded the functionalities of the eRecruiter system,” said Rafał Nachyna. “Among other things, we rolled out AI Assistant, which supports users in analysing candidates’ applications, preparing summaries, and automating recruitment communications. We also expanded HR Marketplace, an ecosystem of tools supporting all stages in the employee lifecycle, allowing organizations to flexibly select the solutions for their needs. We also added new functions to the system automating HR processes, such as the vacancy module, automatic tagging of CVs, generation of interview questions, and extensive reporting. These solutions raise the effectiveness of processes, improve candidates’ experience, and enhance GDPR compliance.
- said Rafał Nachyna.
Stable results of softgarden on a tough market
Grupa Pracuj’s combined revenue from the DACH region (presented in the report as the Germany segment), including the business of the softgarden company, reached PLN 176.5m in 2025, similar to the level achieved in the previous year (˗0.4% y/y). However, the operating profit of this segment grew by 9.9% y/y, to PLN 23.7m. softgarden offers a talent acquisition suite (TAS) in the SaaS model, as well as a multiposting service enabling automated publication of job offers across multiple recruitment platforms, which is particularly importantly on the highly fragmented German market. The macroeconomic environment in Germany – softgarden’s main operating market – remained challenging. The economy was gradually recovering from a technical recession, and GDP growth was very low, translating into greater cautiousness of enterprises in launching new recruitment projects, and consequently a decline in revenue from the multiposting service. Nonetheless, softgarden recorded increased revenue from services offered in the SaaS model. At the end of 2025 it was actively used by 1,889 employers, an increase of 4% y/y. MRR in euro, the company’s functional currency, rose at a pace similar to the increase in the number of customers. Converted into zloty, MRR increased 2.6% y/y, to PLN 8.03m in December 2025, which was affected by the strengthening of the Polish currency.
Last year softgarden expanded its product line to include new solutions, such as smart matching of candidates and the onboarding module,” Rafał Nachyna explained. “It also launched a customer acquisition channel aimed mostly at the SME sector. It is based on simple price packages, a free trial period, and a high level of automation of the purchase process, including customer service via an AI chatbot, which handled over 55% of inquiries
-Rafał Nachyna explained.
The rising share of services offered in the SaaS model in softgarden revenue (in net terms2 increasing from 66% in 2024 to 71% in 2025) has a positive impact on this company’s profitability.
Robota.ua drives growth through effective monetization
Grupa Pracuj generated revenue on the Ukrainian market in 2025 of PLN 63.9m (+21.8% y/y), and the operating profit of the Ukraine segment rose to PLN 15.4m (+19.0% y/y), mainly thanks to an effective pricing policy. The Robota.ua platform maintained its position as leader of the Ukrainian market in the number of job postings and the size of the active base of CVs.
The total number of recruitment projects on Robota.ua in 2025 exceeded 1.4m, an increase of 5.0% y/y, while the number of paid recruitment projects fell to 556 thousand (˗3.9% y/y), a consequence of the dynamic growth in prices – the average price of paid recruitment projects rose by 56.5% y/y, and after conversion into zloty 42.1% y/y. Meanwhile, Robota.ua offered postings in the freemium model3 supporting local employers and the state during the ongoing war – in 2025, 850 thousand free postings were published, 11.8% more than the year before.
The high, double-digit growth in the average price of recruitment projects, combined with an increase in volumes, confirms the great potential of our Ukrainian company. Following the price increases, the real value for employers also rose. On a market where the greatest challenge is a shortage of workers, in 2025 the Robota.ua platform increased the number of applications for published job offers by 16% y/y.
-Rafał Nachyna, COO of Grupa Pracuj.
Adjusted EBITDA margin over 45%, net profitability strongly up
From all markets, Grupa Pracuj generated combined revenue in 2025 of PLN 811.2m, or 5.4% higher than in 2024. Adjusted EBITDA reached PLN 366.6m, growing 5.7% y/y. Thus Grupa Pracuj is successfully pursuing its long-term target of maintaining an adjusted EBITDA margin above 40%; in 2025 it was 45.2%, as compared to 45.0% in 2024. The net profitability of the group rose even more. It earned a consolidated net profit in 2025 of PLN 242.9m, 16.3% higher than in 2024.
One factor that greatly contributed to the improvement in net profitability was the more than doubled share of profit of equity-accounted investees, at PLN 30.5m in 2025 vs. PLN 14.6m in 2024. This item includes the profit allocable to Grupa Pracuj of the Ukrainian company operating the recruitment site Work.ua, which is a co-leader of the Ukrainian market alongside Robota.ua. As a result of an indirect increase in shares, our combined stake in this company rose in 2025 to 52.7%. Although we do not exercise control over the company, most of its profits fall to us, and they have risen sharply in the last two years. The high net profitability of Grupa Pracuj is also the effect of lower financial costs, due to systematic reduction in debt.
-Gracjan Fiedorowicz, CFO of Grupa Pracuj
As in previous years, the reported net result was significantly impacted by the periodic marking to fair value of the minority stake held by Grupa Pracuj in Beamery Inc. However, in 2025 the impact of this revaluation was clearly lower (-PLN 16.7m) than in 2024 (-PLN 48.6m). In the 4th quarter of 2025 alone, Grupa Pracuj generated consolidated revenue of PLN 196.8m (+5.0% y/y) and adjusted EBITDA of PLN 80.5m (+5,9% y/y), while the net profit rose to PLN 55.4m (+21.7% y/y).
Proposal for record-setting distribution of dividends from the 2025 profit
The Grupa Pracuj management board has also recommended distribution of dividends from the profit for 2025 in a total amount of PLN 206.7m, or PLN 3.00 per share – an increase of 42.7% above the prior year.
The very good liquidity position of Grupa Pracuj allows us to recommend to the general meeting the distribution of dividends in the record amount of PLN 3.00 per share. In the current market environment, we see limited opportunities for significant acquisitions in the near term. In line with our strategy, we approach acquisitions selectively, guided by rigorous investment criteria and for a strong focus on the strategic fit of potential targets within the Grupa Pracuj ecosystem. In these circumstances, the management board has determined that a greater portion of the profits can be allocated to distribution among the shareholders.
- said Gracjan Fiedorowicz.
The management board of Grupa Pracuj proposes that the dividend date be set at June 24, 2026, and that the dividend be paid out on July 2, 2026.
Selected consolidated financial results of Grupa Pracuj
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Grupa Pracuj is a leading tech platform in the HR sector in Europe. It supports enterprises in employee recruitment, retention and development, helps users of its platforms find the right job enabling them to make full use of their potential, and creates world-class technologies shaping the future of the HR market.
The group’s brands make up an advanced digital ecosystem for the HR industry. The key brands include Pracuj.pl, the largest Polish online recruitment service; Robota.ua, a leading online recruitment service on the Ukrainian market; eRecruiter, the leading Polish recruitment support system, offered in an SaaS model; softgarden, a leader of the talent acquisition suites market in Germany, also with a presence on other European markets; and Kadromierz, a state-of-the-art solution for planning and managing working time.
Grupa Pracuj has operated since 2000 in Poland, since 2006 in Ukraine, and since 2022 also in Germany. The group has a total of about 1,100 employees. The company has been listed on the Warsaw Stock Exchange since December 2021.
1 Adjusted EBITDA means operating profit plus amortization, adjusted by the costs of share-based programmes, costs related to acquisitions, and costs of restructuring in acquired companies, indicated in the consolidated report on total income.
2 Excluding the cost of sold postings acquired by softgarden for the purpose of resale in the multiposting service.
3 In the “freemium” model, each customer can publish one free job announcement per month.
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